You own the asset.
We run the machine
UPKEEP designs, sets up, and manages the complete operation of self-serviced aparthotel buildings in Athens.
We focus on simple structures, low operating costs, and predictable results.
Renovating the building is not the hard part
Most aparthotel projects in Athens are developed by investors, not hospitality operators.
The building gets renovated beautifully.
The operation is expected to “figure itself out.”
That’s where problems begin.
Operating without a clear model creates friction:
– Costs grow quietly and unpredictably.
– Too much owner involvement in daily issues.
– Operations depend on specific people.
– Results fall short of the original ROI expectations.
Running an aparthotel is not intuitive.
Especially without 24h reception.
UPKEEP takes over the full operational side of your building.
That includes:
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Setting up the operating model
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Organising on-site staff
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Managing day-to-day operations
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Coordinating cleaning and suppliers
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Handling bookings, guests, and pricing
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Monitoring costs and performance
You don’t manage people, shifts, or daily problems.
We do.
End-to-End Operational Management.
Operating model design or restructured
Housekeeping and maintenance coordination
Clear reporting focused on net results
Guest Experience Flows
Pricing and Revenue optimization
Cost structure and supplier setup
Everything needed to operate the building properly.
Nothing unnecessary.
Tell us about your building or project.
We’ll review the details and come back with a clear, practical operating plan.
HOW THE PROCESS WORKS
A simple, practical process. This is the way we like it.
Step 1-EVALUATION
We review the building, the layout, and the expected operating needs.
Step 2-PROPOSAL
We present a clear operating plan, cost structure, and setup approach.
Step 3 –SETUP
We organise staff, suppliers, systems, and workflows.
Step 4-OPERATIONS
We take over daily operations and run the building on an ongoing basis.
No long onboarding. No theory. Just execution.
Built by operators,
not consultants.
UPKEEP is based on real buildings and real operating conditions in Athens.
We’ve done this before.
We know what works, what doesn’t, and where costs quietly leak.
The focus is not scale or branding.
It’s repeatable, profitable operations.
Selected operational projects
Examples of aparthotel-style buildings where this operating logic is already applied.
Socrates Project – Omonia
A centrally located aparthotel building in Omonia, operated as a small portfolio of serviced apartments.
UPKEEP manages the full operation with a lean setup, keeping costs low and performance stable in a high-demand urban area.
Ol!ve Project – Omonia
A self-serviced aparthotel building in the Omonia area, designed for short stays without reception.
UPKEEP runs a cost-efficient operation that reduces complexity and limits owner involvement.
the Loom Athens – Kerameikos
A stylish boutique hotel in Kerameikos, one of central Athens’ fastest-growing neighborhoods.
UPKEEP oversees the full operating model, delivering scale efficiencies and a clear, cost-effective structure for the owner.
Self-serviced buildings. Lean operations. Clear results.
Focused on Athens & Piraeus, by design.
UPKEEP currently operates exclusively in the Athens & Piraeus area.
Local knowledge matters.
Suppliers matter.
Hands-on involvement matters.
Focus comes before expansion.
